I am going to say something most weight loss coaches will not say to you. If what you have been doing is not working, it is not because you are not trying hard enough. It is almost certainly because the approach is wrong for your body and your life right now. Let me show you what right actually looks like.
One conversation with someone who has lived this could change everything
A fully personalised weight loss and health transformation strategy built around your body, your goals, your preferences and your life. By someone who lost 100+ pounds naturally in midlife and knows exactly what works and what does not.
Only 6 individual sessions available per month, deliberately limited so every single client gets my complete preparation and full focus.
Choose your date and timeMy personal promise: if you show up fully and do not feel it delivered real value, email me within 7 days of receiving your roadmap and I will make it right. Details below.
This is not a programme. There is nothing to join, no meal plan to follow, no group calls, no app to download. It is not ChatGPT or AI-generated advice. It is not influencer hype. It is one focused, personalised live video conversation with a real person who has been exactly where you are, followed by a written roadmap built entirely around you.
Three things you will receive
Everything works together so you leave with genuine clarity, not just a conversation
Your Personalised Preparation Form
A short, thoughtful form I read and review before we connect, so every minute of our time together is focused entirely on your situation, not on catching me up from scratch.
60-Minute 1-on-1 Strategy Conversation
A genuine conversation via Zoom video at a date and time that works for you. No shame, no judgment, no rehearsed script. Just real, focused, personalised guidance built around your unique situation.
Your Standards Over Rules Personal Roadmap
A named, written, fully personalised action plan delivered to you within 48 hours of our conversation (72 hours if our session falls on a Friday or over a weekend). Your quick wins, your priorities and your personal strategy, all in one place.
There are a lot of weight loss coaches. Very few have actually lived this.
In my 30s, I followed a strict restrictive programme and lost 75 pounds. I thought I had finally done it. Then I gained every single pound back. That experience taught me something invaluable: I knew first-hand what it felt like to succeed temporarily and lose it all again. I knew the shame of that. I knew how it quietly holds you back for years afterwards.
Then in my mid-40s, while building a business and living a full and busy life, something finally shifted. I stopped following other people's rules and started setting my own standards. Over 2.5 years, I lost 100+ pounds naturally and have kept it off. That is when the Standards Over Rules Method™ was born. A method I created. Not borrowed. Not adapted from someone else's system.
I want to be upfront with you. I'm not a doctor, a registered dietitian, or a certified personal trainer. What I am is a woman who spent 20 years in the struggle and 2.5 years finding the way out, while building a business and living a real life. I follow the latest research closely and I know what the science says. But my expertise is personal, practical and earned through lived experience rather than a textbook. I know the shame, the judgment and the way it can hold you back in life, because I lived every bit of it.
If you would like to know more about my full story and why I am so passionate about helping women over 40 not just lose weight but truly transform their health, you can read it here.
100+ pounds lost naturally in midlife
No pills, no injections, no surgery, no extremes. Just a completely different approach.
"This took effort, time and a complete mindset transformation. No quick fixes, no fad diets, no extremes. Just finally finding an approach that was right for my body, my life and who I actually am. That is what I want to help you find."
Real women, real shifts
What changes when you finally get guidance that is built around you
Working with Vera has been such an eye-opener. I really thought I was eating healthily. Choosing whole grain bread, buying chicken breast to cook, all the right things. But Vera showed me how much hidden sugar was in those foods I thought were healthy. I have still got a ways to go, but I already feel so much better and I am so much more aware of what I am putting in my body.
Fiona M.
Came to Vera after a shocking doctor's appointment. Now she understands exactly what she is feeding herself and her children.
I was doing all this cardio and seeing basically no results. I felt like I was doing everything right, but nothing was changing. Then Vera steered me toward strength training. I was super hesitant at first. But it has already made such a noticeable difference in how I look and feel. And here is what surprised me most: I actually love lifting weights now.
Anna G.
Went from hours of cardio with zero results to lifting weights regularly and feeling genuinely different in her body within a couple of months.
I watched my weight creeping up but honestly I just thought it was a natural part of getting older. Then I saw Vera's results and got curious. What I love most is how personalised her approach is. She has gently helped me see that I was not being entirely honest with myself about what I was eating and drinking. I am absolutely not resigned to just getting bigger anymore.
Delphine W.
Mid-40s, convinced it was just genetics and ageing. Now making real progress and planning to be in the best shape of her life at 50.
What these women have in common
None of them were lazy. None of them were not trying. They all had blind spots they may not have been able to see on their own. Habits they thought were healthy that were quietly working against them, approaches that made sense on paper but did not fit their actual lives. That is what one focused conversation can reveal. Not because something is wrong with you. Because you deserve someone who looks at your specific situation with fresh eyes and genuine lived experience.
Does this sound familiar?
You are not here because you stopped caring. You are here because you have been trying, and something is still not working.
- You are genuinely trying. You are making choices you believe are healthy. But you may have blind spots you cannot see from the inside, and some of those choices may be quietly working against you without you even realising it.
- Your body does not respond the way it used to, and you do not understand why. What worked in your 30s does nothing now. Maybe you have told yourself you are just naturally curvy, just big-boned, just meant to be this way. That is not a character flaw. But it may not be the full story either.
- There is so much conflicting information out there that you have started to wonder what healthy even means anymore. Low carb? High protein? Intermittent fasting? Every week there is something new and you are exhausted from trying to keep up and figure out what is actually true.
- You have tried more approaches than you can count. Some worked for a while. None of them lasted. The shame of that is still quietly getting in the way, and a part of you wonders if this time will really be any different.
- You are done with extremes. You do not want to be miserable to be healthy. You want a life you actually enjoy, with a body that supports it, and you are starting to wonder if that is even possible.
Here is what I want you to know
It is not your fault. Your body has genuinely changed, and most of the advice out there was never designed for where you are right now. Beyond that, there is so much noise, so much contradictory information, that even women who are trying hard are often doing things that are not serving them, with no way to see it from the inside. You do not need more willpower. You do not need another programme. You need a completely personalised approach built for your body, your goals, your preferences and your life right now. One conversation with someone who has lived this from every angle, success, failure, shame and finally real sustainable transformation, can cut through years of confusion in 60 minutes.
What actually happens
A simple three-part experience designed to give you everything you need to move forward with clarity
Your personalised preparation form
After you book your spot and complete your payment, I will send you a short personalised preparation form, around 10 to 15 minutes to complete at your leisure. This is not a generic survey. It gives me everything I need to understand your specific background, your current situation, your biggest challenges and your goals before we even connect. So that when we sit down together on video, not a single minute is wasted.
This is not me talking at you for an hour
This is a genuine, personalised, live video conversation via Zoom at a date and time that suits you. I will ask you questions that nobody has probably asked you before about your body, your background, your goals and your life. I will listen more than I speak.
Most women tell me they leave the call feeling lighter before they have lost a single pound.
- ✓What has really been holding you back, which is often not what you think
- ✓Blind spots you may not have been able to see on your own, including ways you may be unintentionally working against yourself despite your best efforts
- ✓Why past approaches did not last and how to stop repeating the same pattern
- ✓How your sleep, stress and overall lifestyle are affecting your progress right now
- ✓Personalised nutrition strategies that work with your real life, not against it
- ✓Movement approaches that actually work for your body right now
- ✓Your quick wins and the priorities that will make the biggest difference fastest
Something I want you to know before we connect: I will not judge you for where you are or for how you got here. There will be no shame, no lecture, no moment where you feel like you are at a doctor's appointment bracing for a telling-off. You will never feel like you need to eat a salad before we talk because you are nervous about what I will think. I have been exactly where you are. I know how it feels. You will leave our conversation not only inspired and motivated but clear on exactly what to do next, and with a real external perspective on what has been getting in the way. Sometimes getting that outside view, from someone who has genuinely been there, is everything.
Your Standards Over Rules Personal Roadmap
Within 48 hours of our conversation (72 hours if our session falls on a Friday or over a weekend), you will receive your personal roadmap. A comprehensive, written, fully personalised action plan that includes your quick wins to start immediately, your 30-day focus areas, and your longer-term strategy. It is designed to be completely self-sufficient. You will leave knowing exactly what to do, in what order, and why it is right for your specific situation. No confusion. No guessing. Just clarity.
What makes this different from other coaching
- →Built specifically for women 40+, your body, your goals, your reality
- →Covers the whole picture: nutrition, movement, mindset, sleep and stress
- →Created from 20+ years of personal lived experience, not theory
- →You leave with a tangible, named, written deliverable
- →Based on the Standards Over Rules Method™, Vera's own methodology
- →No shame, no judgment, no one-size-fits-all generic advice
"This is not a programme to join. This is one focused live video conversation with someone who has walked every step of this road, and the personalised written roadmap that comes out of it."
Founding client rate of €247 · Only 6 individual spots per month
I know what works. And I know what does not. Because I have done both.
For over 20 years, I tried almost everything. Meal replacement shakes. Calorie counting. Hours of cardio. Weight Watchers. Vegan diets. Restrictive programmes of every kind. Some gave me short-term results. Every single one was ultimately unsustainable.
Each time I tried and fell short, the voice in my head got louder. Not disciplined enough. Not motivated enough. Maybe I'm just naturally curvy. Maybe I'm just big-boned. Just not meant to have a healthy, strong body.
Then in my mid-40s, while building a business and living a full and busy life, something finally shifted. I stopped trying to follow everyone else's rules and started setting my own standards. Over 2.5 years, without pills, injections, procedures, surgery, extremes or calorie counting, I lost over 100 pounds. And I have kept it off.
More importantly, I finally understood why it worked when everything else had not. That understanding, born from two decades of trying and a hard-won transformation, is what I bring to every single conversation.
Most weight loss approaches give you rules to follow. I help you set standards for yourself instead. The difference sounds subtle but it changes everything. Rules are external, brittle and break down when life gets hard. Standards are internal, personal and flexible enough to survive real life. This is a method I created from my own experience. It is not something I borrowed or adapted from anyone else.
Who this session is designed for
I want the women I work with to get results, so let me be honest with you
This is for you if…
- ✓You are a woman 40+ who wants to lose weight and transform your health but is not sure what approach is actually right for your body now
- ✓You have tried multiple approaches and cannot understand why nothing is truly sticking
- ✓You are confused by conflicting nutrition and fitness advice and want one clear, personalised direction
- ✓You are tired of approaches that require you to be miserable, and you want sustainable health you can actually enjoy
- ✓You are willing to be honest about where you are and what has not been working
- ✓You want support from someone who has genuinely been where you are and found a real, lasting way forward
- ✓You are ready to invest in yourself and approach this differently
This probably is not for you if…
- ✗You are looking for a magic pill, a quick fix, or a specific number by a specific date
- ✗You are not willing to look honestly at what has been getting in your way
- ✗You expect results without doing any of the work
"If that is not where you are right now, that is completely okay. This page will be here when you are ready."
Whether you want to lose 20 pounds, 40 pounds, 70 pounds or more, this approach works across that entire range. The strategies that helped me lose 100+ pounds in midlife are the same strategies that work for a 30-pound or 60-pound goal. If you are looking to lose only the very last 10 pounds, I am genuinely not the right fit for that specific goal, as it requires different fine-tuning. But if you have a meaningful amount of weight to lose and you are done with approaches that do not last, then this conversation could genuinely change things for you.
What you are investing in
And why €247 is the most useful thing you will spend on your health this year
| What you are getting | Individual value |
|---|---|
| 60-minute personalised 1-on-1 live video strategy conversation with Vera | €500 |
| Pre-session preparation form reviewed and analysed by Vera personally before your call | €150 |
| Your Standards Over Rules Personal Roadmap, delivered within 48 to 72 hours | €300 |
| 20+ years of personal lived experience, what works, what does not, and why | Priceless |
| A strategy covering nutrition, movement, mindset, sleep and stress | €500+ |
I am currently accepting a small number of founding clients at this rate while I build out my full coaching programme. This rate will not be available indefinitely. When these spots are gone, the next availability is the following month at the full price.
Yes, I am ready to do this differentlyThink about what you have already spent
Programmes that did not stick. Gym memberships that went unused. Supplements that did nothing. Meal plans you could not sustain. Tracking apps that left you anxious. Personal trainers who gave you generic advice. How much has that cost, in money, in time, in energy, and in the quiet erosion of believing you can actually do this?
€247 for a strategy that is finally personalised to you by someone who has lived this journey from every angle is not an expense. It is the thing that stops the cycle.
If €247 feels like a stretch right now, I completely understand. I have been in situations where spending money on myself felt impossible. My podcast, free guides and meditations are always available and I mean that genuinely. But if you can make this investment, I believe it will be the most useful thing you spend on your health this year, because it is finally built entirely around you by someone who has personally walked every step of this road.
How booking works
- 1Click the button and choose a date and time that works for you from my available slots.
- 2You will receive an email with your payment link. Complete payment to fully confirm your spot.
- 3I will send your personalised preparation form to complete at your leisure before our call.
- 4We meet live via Zoom video. Within 48 to 72 hours, your Standards Over Rules Personal Roadmap arrives in your inbox.
If you do not feel it was worth it, tell me
I am confident that by the end of our conversation you will have more clarity and direction than you have had in years. But if you show up fully and genuinely do not feel that the session delivered real value for you, email me and I will make it right. That is my personal promise.
I want results for you. I have no interest in you leaving our conversation feeling like you wasted your time or your money. That outcome would be as frustrating for me as it would be for you.
Your questions, answered
Completely personalised. Before we connect, I read your preparation form personally. During our 60 minutes, we focus entirely on your situation, your background, your challenges and your goals. The Standards Over Rules Personal Roadmap you receive afterwards is written specifically for you, not adapted from a template. No two are the same.
Then you are exactly who this session is for. The women who get the most from our conversation are almost always the ones who have tried the most and are the most frustrated. We will go through what you have tried, understand specifically why it did not work for your body and your life, and identify what is actually right for where you are now. Having tried a lot is not a disadvantage. It means you already know what does not work, which is genuinely useful information.
Click the booking button and choose your preferred date and time from my available slots. You will then receive an email with a payment link. Complete your payment and your spot is confirmed. I will send your personalised preparation form shortly after. We meet live via Zoom video on the date you chose, and your written roadmap arrives within 48 to 72 hours of our conversation.
If none of the available slots work for your schedule or timezone, please email me directly at [email protected] with two or three dates and times that would suit you and I will do everything I can to make it work. I want this session to happen for you and I am flexible where I can be. We can always find a solution.
Your roadmap is designed to be realistic and immediately actionable, built around your actual life and not an idealised version of it. We build it together during our session so it already reflects your schedule, your constraints and your starting point. If you hit a wall after our conversation, email me at [email protected]. I read every email personally and I genuinely want to know how you are getting on.
Whether you want to lose 20 pounds or 100 pounds, the approach works across that entire range. The strategies that helped me lose 100+ pounds in midlife are the same strategies that work for a 30-pound or 60-pound goal. The principles do not change, only the application. If you are looking to lose only the very last 10 pounds, this is not the right session for that specific goal as it requires different fine-tuning. But for anyone with a meaningful health transformation ahead of them, this session is designed for you.
If you show up fully to our session and genuinely do not feel it delivered real value for you, email me within 7 days of receiving your written roadmap and I will make it right. The full value of what you have invested is not complete until you have your roadmap in your hands and have had a chance to read it. My commitment to you does not end when the call does.
No problem at all! While Zoom is my preferred platform, I am completely flexible. We can connect via Google Meet, WhatsApp video, Facebook video, or any other video platform that works for you. Just let me know your preference when I confirm your booking and we will make it work. The important thing is that we connect, not which tool we use to do it.
No problem at all! I want to make sure I am the right coach for you before you invest anything, so please do not hesitate to reach out. Just email me at [email protected] and I will respond personally as soon as I can. No question is too small and there is absolutely no obligation.
Ready to finally do this differently?
I know what it feels like to be where you are. I spent over 20 years there. I know the particular exhaustion that comes from trying hard, caring deeply, and still not seeing the results you deserve. I know the shame of losing the weight and gaining it back. I know what it feels like to eat the salad and do the workout and still not understand why nothing is changing.
That exhaustion is not a character flaw. It is a signal that the approach needs to change, not the effort. And I genuinely believe that one honest, personalised conversation with someone who has been exactly where you are and found a real way forward can shift things in a way that years of trying alone cannot.
I take only 6 individual VIP sessions per month, deliberately, so that every client gets my full preparation and complete attention. I would love one of those spots to be yours.
With warmth, Vera Whatever you decide, please know this: you deserve to have a healthy body that supports a full and joyful life. And I will be cheering you on every single step of the way.Only 6 individual sessions available per month · Founding client rate · My personal promise to you