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Get a Personalized 1-on-1 VIP Weight Loss Strategy Session with Someone Who Lost 100+ Pounds at 45—Naturally, Without Pills, Surgery, or Extremes.
THE NEW YEAR STARTED STRONG... BUT NOW YOU'RE FRUSTRATED. I GET IT!
The New Year began with excitement and motivation. You were READY. You had goals. You had determination.
Maybe you started strong. Maybe you even made some initial progress.
But now? March is here.
And that momentum? It's gone.
The initial excitement? Faded.
And you're left feeling even MORE frustrated than you were in December.
You look at the calendar and think: "Summer is coming. I really want to look and FEEL better by then."
But you don't want to waste more time, money, and effort on another "Beach Body by Summer" program that promises quick results and delivers nothing lasting.
I get it. I've been there.
For YEARS, I was stuck in that exact cycle.
New Year resolutions. Initial motivation. A few weeks of progress. Then... nothing.
Back to square one. Again and again.
But here's what I finally learned:
You don't need more motivation.
You don't need another generic program.
You don't need to try harder with the same broken strategies.
You need a DIFFERENT approach! One built specifically for YOUR body, YOUR life, YOUR unique situation as a woman over 40.
HI, I'M VERA.
AND I KNOW EXACTLY WHAT YOU'RE GOING THROUGH!
I'm a woman in her mid-40s who lost over 100 pounds naturally and has kept it off. No pills, no surgeries, no quick fixes. Just dedication, smart choices, and strategies that actually work.
For decades, I struggled. I tried:
- Meal replacement shakes
- Calorie counting and restriction
- Hours of cardio every day
- Weight Watchers tracking
- Vegan and vegetarian diets
- Raw food diets
- Every program and method you can imagine
Some approaches gave me short-term results. But EVERY SINGLE ONE was unsustainable.
I'd white-knuckle my way through a restrictive program, make progress, then watch it all come back when life got in the way.
Each time, the shame deepened. The frustration grew. The voice in my head got louder:
"You're not disciplined enough. You're not motivated enough. You're just not meant to have a healthy body."


When I hit my 40s, I decided: I WAS DONE!
Done with the shame. Done with hating my body. Done with quick fixes that never lasted.
I started experimenting. I read the research. I listened to my body. And slowly, over nearly three years, I lost 100+ pounds... naturally, during perimenopause, without pills, procedures, or punishment.
But more importantly, I discovered WHY it finally worked:
I stopped following everyone else's rules and started setting my own standards.
That's when The Standards Over Rules Method™ was born.
And now I help women just like you discover what works for THEIR bodies. Not just what worked for me, not a one-size-fits-all program, but a personalized approach built for YOUR unique situation!
Here's what I want you to understand:
The strategies that helped me lose 100+ pounds in my 40s are the SAME strategies that can help you lose 30 pounds, 50 pounds, 70 pounds, or more.
I've helped women in their 40s and 50s achieve incredible transformations using these exact methods.
Whether you want to lose 20 pounds or 100 pounds, the principles are the same:
✓ Understanding what actually works for your body NOW (not what worked in your 20s)
✓ Working WITH your hormones, not against them
✓ Building sustainable habits, not relying on willpower
✓ Addressing the WHOLE picture! Not just food, not just exercise, but everything
The difference isn't the amount of weight you want to lose.
The difference is the APPROACH.
And that's what I'll help you discover in our VIP session together.
Does This Sound Familiar?
❌ You've tried diet after diet, and nothing seems to stick anymore
❌ Your body doesn't respond like it did in your 20s or 30s—what used to work now does NOTHING
❌ You're overwhelmed by conflicting advice—low carb? High carb? Keto? Intermittent fasting? Calorie counting? What actually WORKS?
❌ You're dealing with perimenopause or menopause and your metabolism feels completely broken
❌ You've hit a frustrating plateau and can't seem to break through no matter what you try
❌ You started the New Year with motivation, but now you're stuck and frustrated again
❌ Summer is coming and you want to feel confident in your body, but you're running out of time
❌ You're tired of "one-size-fits-all" programs that ignore YOUR unique challenges, schedule, and life
❌ You're sick of wasting time and money on approaches that don't deliver lasting results
❌ You've spent years putting everyone else first—your career, your family, other people's expectations—and now you're finally ready to prioritize YOUR health, but you don't even know where to start
❌ You're tired of losing weight only to gain it all back again—you want a REAL transformation this time, once and for all
Here's the truth: It's not your fault.
Your body HAS changed. The strategies from your 20s DON'T work anymore. And most weight loss advice out there completely ignores the realities of being a woman over 40.
But that doesn't mean you're powerless.
It means you need a DIFFERENT approach! One designed specifically for where you are RIGHT NOW.
Imagine Having a Crystal-Clear Roadmap Built Just For YOU
What if you could sit down with someone who:
✅ Has actually LIVED what you're going through (not just studied it in a textbook)
✅ Lost 100+ pounds in her mid 40s. Naturally and sustainably, during perimenopause, without pills or surgery
✅ Understands the unique challenges women 40+ face with hormones, metabolism, and busy lives
✅ Can cut through all the noise and give you a personalized plan that works for YOUR body and YOUR life
✅ Knows from personal experience what it's like to struggle for decades and finally discover what actually works
✅ Has helped other women in their 40s and 50s achieve real, lasting results
That's exactly what this VIP Weight Loss Strategy Session delivers!!

BEFORE THE CALL: Personalized Preparation: Comprehensive Pre-Session Questionnaire
Before we meet, you'll complete a detailed questionnaire that helps me understand:
✅ Your health and weight loss history
✅ What you've tried and why it didn't work
✅ Your current challenges and obstacles
✅ Your lifestyle, schedule, and commitments
✅ Your specific goals and what success looks like for you
This ensures we maximize every minute of our time together. No wasted time, just focused strategy tailored to you!
DURING THE CALL: 60-Minute Deep-Dive Strategy Session: Live 1-on-1 Online Video Call (Via Zoom)
This isn't a generic coaching call. This is YOUR hour.
We'll dive deep into:
✅ What's REALLY holding you back (it's often not what you think)
✅ Why past attempts haven't worked (and how to avoid repeating those mistakes)
✅ Your unique metabolic situation as a woman 40+ (hormones, stress, sleep, and how they all connect)
✅ Personalized nutrition strategies that work with your life, not against it (no restrictive meal plans or calorie obsession)
✅ Exercise approaches that actually WORK for your body now (hint: it's not endless cardio)
✅ Your biggest obstacles and how to overcome them (emotional eating, stress, time constraints, family dynamics)
✅ Mindset shifts that make sustainable transformation possible (because mindset is EVERYTHING)
✅ Sleep and stress management strategies that support weight loss (often the missing pieces)
✅ Quick wins you can implement IMMEDIATELY to start seeing progress fast
✅ Long-term sustainable strategies that create lasting transformation
Here's what makes this different from other coaching sessions:
Unlike most coaching calls that focus on JUST exercise, or JUST nutrition, or JUST mindset...
We cover it ALL.
Because let's be honest: that's what it takes to not only lose the weight but keep it off sustainably.
And isn't that what you REALLY want?
Not just another 30-pound loss that you gain back in 6 months.
But a REAL transformation. Once and for all.
The kind that sets you up now and for the rest of your life.
This isn't about me telling you what to do.
It's about understanding YOUR unique situation and creating a roadmap that actually fits YOUR life.
No judgment. No shame. No cookie-cutter advice.
Just honest conversation and personalized strategy from someone who's been exactly where you are.
AFTER THE CALL: Your Personal Action Plan: Customized Implementation Roadmap (Delivered Within 48 Hours)
You'll receive a comprehensive, personalized action plan that includes:
✅ Your Quick Win Strategies - Things you can start TODAY to build momentum
✅ Your 30-Day Action Steps - Exactly what to focus on first (no overwhelm, just clear priorities)
✅ Your Long-Term Roadmap - The sustainable strategies that will get you to your goals
✅ Personalized Recommendations - Specific to YOUR challenges, preferences, and lifestyle
✅ Resources & Tools - Everything you need to implement successfully
You'll walk away knowing EXACTLY what to do, when to do it, and WHY it works for you.
No more confusion. No more guessing. Just clarity and confidence.
WHAT MY CLIENTS SAY!
Fiona M.
"You know how the weight just slowly creeps up after having kids? I honestly never thought much of it until earlier this year when I had this absolutely horrible doctor's appointment. When he told me my weight, I was genuinely shocked. That number was my wake-up call. I knew I had to do something.
Working with Vera has been such an eye-opener! I really thought I was eating healthily, you know? Choosing whole grain bread, buying chicken breast to cook... all the 'right' things. But Vera showed me how much hidden sugar and other junk was in those foods I thought were healthy! I couldn't believe it.
I've still got a ways to go, but I already feel SO much better. I'm so much more aware now of what I'm putting in my body. And what I'm feeding my kids! That alone has been worth it."
Anna G.
"I used to do aerobics years ago and absolutely loved the energy it gave me. But like so many things, it just fell by the wayside when my career got really demanding. I simply didn't have time to get to the gym anymore.
The past few years I've tried to refocus on my health and get back into it, but here's the frustrating part. I was doing all this cardio and seeing basically no results. I felt like I was doing everything right, but nothing was changing! Talk about demotivating.
Then Vera quite quickly steered me toward strength training and lifting weights. I'll be honest. I was super hesitant at first! But it's already made such a noticeable difference in my body composition. And here's what surprised me most: I actually LOVE the feeling of lifting weights now! Who knew, right?"
Delphine W.
"As I've hit my mid-40s, I watched my weight creeping up, but if I'm being completely honest? I just thought it was a natural part of getting older. My mum and my aunt are both bigger, so I figured it was just my genetics finally catching up with me. What can you do, right?
But then I saw Vera's incredible results and I got curious. What was her magic?!
I've been working with her for a few months now, and what I love most is how personalized her approach is. She's helped me see that I wasn't being very honest with myself about what I was actually eating and drinking. Or how little movement I was really getting in! She's gently nudged me in the right direction, and while it hasn't been overnight, I'm definitely seeing progress. Both on the scale and in how I feel.
I'm absolutely not resigned to just getting bigger and bigger because I'm getting older anymore! I want to be in the best shape of my life when I celebrate the big 5-0, and I know working with Vera will get me there!"
Let's be honest. I want you to get results. I have zero interest in selling you on a methodology that just doesn't work for you. I want to make sure that the women who I work with are a good fit for my methods, strategies and tools so that with my support and coaching, you can achieve amazing results without frustration and endless headaches!
THIS VIP SESSION IS PERFECT FOR YOU IF:
✅ You're a woman over 40 who's tried multiple diets/programs and nothing has lasted
✅ You're looking to lose at least 20 pounds naturally and sustainably (this is not for women looking to lose just the "final 10 pounds")
✅ You're confused and overwhelmed by conflicting nutrition and fitness advice
✅ You're dealing with hormonal changes (perimenopause/menopause) that make weight loss feel impossible
✅ You've hit a plateau and can't seem to break through no matter what you try
✅ You started the New Year strong but now you're frustrated and losing momentum
✅ You want personalized guidance. Not another generic program
✅ You're ready to stop spinning your wheels and finally get traction
✅ You're willing to be honest and vulnerable about your struggles
✅ You're looking for sustainable transformation, not quick fixes, but instead a REAL change that lasts a lifetime, not just another temporary weight loss
✅ You're ready to invest in yourself and your health
✅ You've spent years putting everyone else first and you're finally ready to prioritize YOU
✅ You want support from someone who's actually BEEN where you are and succeeded
✅ You want a comprehensive approach that addresses nutrition, exercise, mindset, sleep, and stress. Not just one piece of the puzzle
THIS IS NOT FOR YOU IF:
❌ You're looking for a magic pill or quick fix
❌ You want someone to just tell you to "eat less and exercise more"
❌ You're not willing to make changes to your current habits
❌ You're expecting results without doing the work
❌ You're chasing a "perfect beach body" rather than sustainable health
❌ You're not ready to be honest about your challenges
❌ You want a 30-day challenge or "lose 10 pounds by summer" guarantee
❌ You're only looking to lose the "final 10 pounds" (this is for women who want to lose at least 20+ pounds)
❌ You want a "Beach Body by Summer" quick fix program
STEP 1: Book Your Session
Click the button below, secure your spot, and you'll immediately receive your pre-session questionnaire. We also schedule a specific date / time for our coaching session call that works for your schedule.
STEP 2: Complete Your Questionnaire
Take 15-20 minutes to thoughtfully answer the questions so I can understand your unique situation before our online video call.
STEP 3: Your 60-Minute VIP Strategy Call
We'll meet live via online video (Zoom) for a focused, intensive session where we address your biggest challenges and create your personalized roadmap.
STEP 4: Receive Your Action Plan
Within 48 hours, you'll receive your comprehensive personalized action plan with quick wins and long-term strategies.
My Promise to YOU is that by the end of our session, you will have:
✅ Complete clarity on what's been holding you back
✅ A personalized strategy built for YOUR body and YOUR life
✅ Quick wins you can implement immediately
✅ A roadmap for long-term sustainable transformation
✅ The confidence that you CAN do this. With the right approach
If you show up fully, I promise you'll leave with more clarity and direction than you've had in years.
This is about giving you the tools, strategies, and support to finally achieve your weight loss and health goals sustainably and permanently.
Not because I'm perfect or have all the answers, but because I've walked this path myself and I know what works for women like us: women in midlife facing perimenopause and menopause who are done with extremes and ready for something that actually lasts.
I want results for you. I don't want you to be frustrated! I want you to get results just like I and my other clients have!
Your Investment for your VIP Strategy Coaching Session is €247
Why €247?
Let's talk about value.
Think about what you're actually getting:
✅ 60-minute personalized 1-on-1 online video strategy session (Value: €500)
✅ Pre-session comprehensive questionnaire analysis (Value: €150)
✅ Customized action plan delivered within 48 hours (Value: €300)
✅ Access to strategies that helped me lose 100+ pounds and keep it off (Value: Priceless)
✅ Personalized roadmap covering nutrition, exercise, mindset, sleep, AND stress management (Value: €500+)
Total Value: Over €1,462
Your Investment: €247
Now think about what you've already spent on:
- Programs that didn't work?
- Meal plans you couldn't stick to?
- Gym memberships you never used?
- Supplements and shakes that did nothing?
- "Beach Body by Summer" programs that gave you temporary results at best?
- Tracking apps that left you stressed out and anxious
- Sessions with a personal trainer that went nowhere
€247 to finally get CLARITY on what actually works for YOUR body?
€247 for a comprehensive strategy that addresses EVERYTHING... Not just food, not just exercise, but the complete picture?
€247 to stop wasting years of your life on approaches that don't work and finally get a plan that DOES? From somebody who's been exactly where you are and found a way forward naturally and sustainably in mid-life!
That's an investment that will save you YEARS of frustration and THOUSANDS in wasted money on approaches that don't work.

Q: Is this session really personalized to me?
A: Absolutely. This isn't a cookie-cutter approach. Before our online video call, you'll complete a comprehensive questionnaire, and during our 60 minutes together, we focus ENTIRELY on YOUR unique situation, challenges, and goals. The action plan you receive afterwards is completely customized to YOU.
Q: What if I've already tried "everything"?
A: Perfect. You're exactly who this session is FOR. Most women I work with have tried multiple approaches in the past with limited or no results. Most of the women I work with are struggling with their weight and health not because a lack of effort or because "they haven't tried"... We'll review what you've tried, why it didn't work, and identify what will actually work for YOUR body now. Often, small shifts in approach make ALL the difference.
Q: How is this different from free advice I can find online or from AI?
A: This is completely different in three critical ways:
✅ It's PERSONALIZED. Free advice and AI are generic. This is tailored specifically to YOUR hormones, YOUR metabolism, YOUR lifestyle, YOUR challenges, YOUR goals.
✅ It's based on REAL LIVED EXPERIENCE. I'm not giving you textbook theory or AI-generated advice. I'm sharing what actually worked for me after losing 100+ pounds in my 40s, and what I've seen work for my other clients in their 40s and 50s.
✅ It's COMPREHENSIVE. We don't just talk about food. We don't just talk about exercise. We cover nutrition, movement, mindset, sleep, stress management. In short, we focus on the COMPLETE picture. Because that's what creates lasting transformation.
AI can give you information. I give you personalized strategy based on real human experience and deep understanding of what women 40+ actually need.
Q: Will you just tell me to eat less and exercise more?
A: Absolutely not!! If that worked, you'd already be at your goal. We dive much deeper into what's actually preventing you from losing weight. Including possibly blind spots you may have and ways you might be sabotaging your own weight loss efforts without realizing... We will cover hormones, stress, sleep, emotional eating, metabolic factors, and more. This is about sustainable strategies for real life, not outdated and frankly condescending advice.
Q: I'm embarrassed about my weight and health struggles. It feels very personal and vulnerable. How do I know you won't shame or judge me?
A: I get it and I've been there! This is the key difference that makes my coaching so effective!! The fact that I really have been there and struggled with my weight and health for decades. And I know firsthand the shame, guilt, doubts, negative self-talk and judgement that comes with struggling with your weight. And I know how often, we receive punishment, hard talk and negativity from those who should be helping and supporting us! And that never helps! My approach is support, deep empathy, respect and love. Always!! There is no place for judgement and shame! Just real life strategies that work to not only help you achieve your weight loss and health transformation goals, but truly empower you to feel amazing with a newfound confidence, belief and respect for yourself. And love!!
Q: What if I can't make the date/time we schedule?
A: Life happens! If you need to reschedule, just let me know at least 24 hours in advance and we'll find a new time that works for both of us.
Q: Is there a refund policy?
A: Because this is a personalized 1-on-1 session where I invest significant time preparing for YOU specifically, all sales are final. However, if you show up fully to the session and complete the questionnaire honestly, I'm confident you'll get tremendous value!
Q: What happens after the VIP session?
A: You'll receive your personalized action plan and you can implement it on your own. If you want ongoing support, I can share options for continued coaching or my membership community, but there's absolutely no pressure or obligation.
Q: How quickly will I see results?
A: Many women see results within the first 1-2 weeks from implementing the quick win strategies. But this session is about creating SUSTAINABLE transformation, not just quick fixes. The personalized plan I create for you is designed for both immediate momentum AND long-term success. The kind that lasts a lifetime, not just until summer!!
Q: Why should I listen to you versus other coaches?
A: Because I've been where you are! My results of losing over 100 pounds in my 40s and keeping it off (naturally, without extremes, pills, or injections) speak for themselves! I haven't always been slim. I haven't always been "healthy". I am squarely in the midlife/perimenopause phase that so many of us struggle with! I know my strategies work because I've lived them. And I now have an expanding circle of clients who have also seen results with my strategies. So I know they work!
Q: I don't need to lose 100 pounds. Will this still work for me?
A: Absolutely! The strategies that helped me lose 100+ pounds are the SAME strategies that work whether you want to lose 20 pounds, 30 pounds, 50 pounds, 70 pounds, or more. The principles are the same. The approach is personalized to YOUR goals. I've helped women with all different weight loss goals achieve incredible results.
Q: Is this session conducted online or in person?
A: All VIP Strategy Sessions are conducted via online video call (Zoom). This allows you to participate from the comfort of your own home, and it means location is never a barrier to getting the support you need.
Q: I have a question that's not covered here. What should I do?
A: I'm glad you asked! If you have a question about whether my VIP coaching is right for you, or if there's something I haven't covered in this FAQ section, please shoot me an email at [email protected] and I'll get back to you straight away.
I only want to work with women who are the right fit for my coaching. That's what works best for everyone. That's what energizes me and brings me joy and purpose with my mission to help women 40+ reclaim not only their health but their ambition, joy, and lives.
I want RESULTS for you. I don't want you to be frustrated. I want you to get results just like I and my other clients have!
You've spent years trying to figure this out on your own.
You've invested time, money, and energy into approaches that didn't work.
You've felt frustrated, defeated, and maybe even hopeless.
You started this year with motivation and hope.
But now it's March, and you're feeling stuck again.
Summer is coming, and you want to feel confident and healthy.
But you're tired of temporary fixes that don't last.
You want a REAL transformation. Once and for all.
The kind that sets you up for the rest of your life.
But you're still here. Still trying. Still believing transformation is possible.
And you're right.
It IS possible.
You just need the right strategy for YOUR body, YOUR life, YOUR unique situation.
Let me help you find it!
To make sure each client I work with gets the right support, I only do a limited number of VIP Strategy Sessions each month. Once they're booked up, I don't release additional sessions won't be until the next month.
If you're ready to:
✅ Stop spinning your wheels with generic advice and AI-generated tips
✅ Finally understand what YOUR body needs at this stage of life
✅ Get a clear, comprehensive, personalized roadmap that covers it ALL
✅ Start seeing real progress that actually LASTS
✅ Build a transformation that sets you up not just for summer, but for the rest of your life
Then book your VIP Strategy Session now.
Still have questions?
Email me at [email protected] and I'll personally respond.
I only want women who are the right fit for my coaching. I want RESULTS for you, not frustration. Let's make sure this is the right fit for you!
💙 Vera Brown
Fab Fit Forty Plus
Weight Loss & Health Coach for Women 40+
"You are not lazy! You are not unmotivated! You are not undisciplined! You are not broken! What you are is HUMAN living in modern society with a food landscape that is challenging for most of us! And I'm here to help you navigate it successfully with strategies that work for YOUR body, YOUR life, and YOUR goals."
