Use the below buttons to style and use this funnel. **DELETE THIS SECTION BEFORE PUBLISHING**
ABOUT
I help ambitious women 40+ stop hating their way to health (and weight loss) and start building bodies that support their dreams!
After decades of struggling with my weight and trying every diet under the sun, I lost 100+ pounds in my 40s using The Standards Over Rules MethodTM - and I've kept it off!
No pills! No procedures! No self-punishment! No extremes!
IF YOU'RE AN AMBITIOUS WOMAN WHO'S DONE WITH QUICK FIXES AND READY FOR REAL TRANSFORMATION, YOU'RE IN THE RIGHT PLACE!
I'm Vera
And I refuse to believe that women are meant to shrink as they age! I'm a woman in my mid-40s who lost over 100 pounds naturally during perimenopause and kept it off. But this story isn't really about weight loss...
It's about what happens when you finally refuse to accept the narratives that keep you stuck:
* That weight gain is inevitable with age
* That your body is something to punish into submission
* That you need to follow someone else's rules to be healthy
* That wanting confidence in your body is somehow vain
* That if you haven't found the right strategies for you until now, there is no hope to have a healthy happy body in midlife and beyond
I spent decades believing those lies. And they nearly cost me everything!
I've walked the path you're on. I know what it's like to prioritize your career, your family, everyone else's needs... while your own health quietly deteriorates and your confidence fades away. I know the shame of hiding from photos. The frustration of trying program after program that never lasts. The exhaustion of hating yourself toward health.
This isn't about perfection. It's about transformation that actually lasts!
I'm here to share The Standards Over Rules MethodTM : my framework that changed everything for me! Not tips. Not hacks. A complete methodology for building a body that doesn't just look good, but feels amazing and supports everything you want to achieve in your career, business, and life!
HOW THE STANDARDS OVER RULES METHOD TM WAS BORN
The moment everything changed was when I realized I couldn't hate myself into health!
For years, I tried to FORCE my body to change through shame, restriction, and punishment. I followed everyone else's rules.
I white-knuckled my way through extreme programs that left me miserable, exhausted and joyless. And every time, the weight came back... along with the shame!
Then I asked myself a different question: What if I approached my body from love instead of hate? What if I set my own standards instead of following everyone else's rules??
That question became The Standards Over Rules MethodTM.
Here's what I discovered:
Rules are external. Someone else tells you what to do. They feel restrictive. They make you rebel.
Standards are internal. You choose them for yourself. They're empowering. They come from a place of self- respect, not self-punishment.
You can and should love yourself just as you are! And it is really self-love (not self loathing or hate that we're all too familiar with!) that can truly fuel you for the long term to achieve your best health because having a healthy body and mind that truly supports your ambitions for a life of longevity, confidence, vitality and joy is foundational!
When you shift your thinking from rules to standards, everything changes.
You're no longer following a diet. You're living by principles you've chosen because they honor your body and support your life. You're not restricting. You're elevating.
That's the foundation of everything I teach and live.
MY STORY: FROM TENNIS PRO AMBITIONS TO 100+ POUNDS LOST IN MIDLIFE
I haven't always been overweight. But I've always struggled with my relationship with my body. Here's my story.
The Athlete Years
As a teenager, I trained to become a professional tennis player. For nearly a decade, my life revolved around tournaments, rankings, and results. I spent four years at a boarding tennis academy in Florida, surrounded by coaches, nutritionists, and endless hours of training.
But behind the medals and trophies, I was miserable. I was constantly injured. I went to countless doctors and medical professionals when my back and knee injuries became threatened my ambitions. And I tried to out-exercise a bad diet. Food was fuel, not nourishment. I had no idea what true health meant.
When injuries ended my tennis dreams, I lost my identity.
For me, exercise had always been about performance and trophies. Certainly not real health or joy! When I was no longer chasing the dream of becoming a professional tennis player, I started gaining weight. I drifted further from the athlete I once was.
Looking back, I see that my journey wasn't about losing my athletic identity. It was about redefining it. I had to unlearn the "push harder, hate yourself into results" mentality and rebuild a relationship with my body based on trust, compassion, and balance..
The Struggle Years.
By college, the usual "freshman 10" was closer to 50 pounds for me. That started a twenty-year roller coaster of:
• Meal replacement shakes
• Calorie counting and restriction
• Hours of cardio every day
• Weight Watchers tracking
• Becoming vegan, then vegetarian
• Raw food diets
• Every program and method you can imagine..
Some approaches gave me short-term results. But every single one was unsustainable. And mentally, physically and emotionally exhausting!
I'd grit my teeth, white-knuckle my way through a restrictive program, make progress, then watch it all come back when life got in the way (doesn't it always?!).
Each time, the shame deepened. The frustration grew. The voice in my head got louder: "You're not disciplined enough. You're not motivated enough. You're just not meant to have a healthy body."
The Breaking Point
Around the time I turned 40, everything fell apart.
I was in the middle of work transitions, life upheavals, and personal bereavements. I was exhausted. My weight was at an all-time high... I didn't dare step on a scale.
But something shifted.
I looked around and saw people struggling with serious health issues caused by the exact lifestyle I was living. I realized: my health wasn't just about how I looked. It was foundational to everything I wanted to do, experience, and become.
THE QUIET SHIFT THAT LEAD TO A BIG DECISION!
I decided: I WAS DONE.
Done with the shame.
Done with hating my body.
Done with quick fixes that never lasted.
Done with letting fear of judgment hold me back. Done playing small in my own life.
I wanted to change my body and my health—not to look good in a bikini, not for someone else's approval, but to FEEL GOOD. To have the confidence, vitality, and joy I deserved. To build a body that would carry me through my 50s, 60s, 70s, and beyond with strength and grace!
That's when The Standards Over Rules MethodTM was born.
THE STANDARDS OVER RULES METHODTM:
HOW IT WORKS
This isn't another 12-week program. It's not a promise of dropping 10 pounds fast no matter what! Instead, it's a transformation system with long lasting sustainable results!
After nearly three years of trial, error, and experimentation, I developed a framework that finally worked! Not just for short-term results, but for sustainable real long-term transformation.
THE FOUR PILLARS OF THE STANDARDS OVER RULES METHODTM
Pillar 1: The Refusal
Rejecting the narratives that keep you stuck: that aging equals weight gain, that quick fixes work, that you need to hate yourself into health, that restriction and deprivation is the only way to lose weight.
Pillar 2: The Standards Shift
Moving from external rules (diets, restrictions, someone else's plan) to internal standards (principles you choose that honor your body and life).
Pillar 3: The Four Foundations
Nutrition, Movement, Stress/Sleep, and Mindset working together as an integrated system. Not isolated tactics.
Pillar 4: The Integration
Building a life where your health supports your ambitions, relationships, confidence and joy. Not the other way around.
WHY IT WORKS WHEN EVERYTHING ELSE FAILS
Most weight loss programs focus on restriction.
They give you rules to follow, foods to avoid, willpower to maintain.
The Standards Over Rules MethodTM focuses on real sustainable transformation that lasts.
We don't restrict. We elevate. We don't follow someone else's plan. We create your own standards.
The result?
Women who spent decades hating their bodies finally build ones they're grateful for—without extreme diets, calorie counting, or self-punishment.
Why I'm Passionate About Sharing This
My mission is deeply personal. And it's bigger than me.
I've experienced firsthand the shame, embarrassment, and frustration of struggling with weight and health. I know just how limiting life feels when you lack confidence in your body.
I know first-hand what it's like to:
• Be the biggest woman in your friend group
• Hide from family photos
• Cry in the fitting room when you can't fit into the sizes you used to wear
• Feel like you're faking confidence when you're dying inside
I know first-hand what it to feel like you're not worthy enough because of how you feel and look - not worthy of that job promotion, not worthy of that seat at the conference table, not worthy to have a voice and be heard, not worthy of that loving relationship, not worthy of respect and admiration, not worthy of an exciting and adventurous life...
But after decades of struggle, I also now know what it's like to feel true confidence and joy and not feel held back. I've felt this first hand and have seen it transform the lives of my clients!
I also know what it's like on the other side:
• To walk into a room with genuine confidence
• To have energy that lasts all day
• To feel proud when you see yourself in the mirror
• To build a body that supports your ambitions instead of holding you back
• To know that while you were always worthy of all the best things in life, you now have the confidence, resilience, energy and vitality to show up and fight for those things that you always deserved!!
This is the transformation that you deserve!
And I want that for you!
Because here's the truth: when you prioritize your health from a place of self-love (not self-punishment), everything changes. You show up stronger in your career. You have more energy for your relationships. You take up space instead of shrinking. You pursue your dreams with the confidence and vitality they deserve.
That's why I built Fab Fit Forty Plus.
To create a community of ambitious women who refuse to play small. Who are done with quick fixes and ready for real transformation. Who want to build bodies that not only look good but feel amazing and support everything they want to achieve.
Who The Standards Over Rules MethodTM Is For (And Who It's Not)
This framework is for you if:
✓ You're a woman 40+ who's DONE with yo-yo dieting, restrictions, calorie counting, tracking, etc.
✓ You're building a career or business and need your body to support your ambitions
✓ You're ready to do the real work for lasting change
✓ You want real transformation, not just tips
✓ You're willing to examine your relationship with food, body, and self
✓ You're tired of hating yourself toward health
This ISN'T for you if:
✗ You're looking for a quick fix, a 30-day challenge, or to lose 10 pounds fast
✗ You want someone to just tell you what to eat without addressing mindset
✗ You're not willing to challenge the beliefs that keep you stuck
✗ You want the "perfect beach body" over sustainable long-lasting health
✗ You're not ready to invest time and effort into real transformation
Client transformations: get results like these!
Fiona M.
"You know how the weight just slowly creeps up after having kids? I honestly never thought much of it until earlier this year when I had this absolutely horrible doctor's appointment. When he told me my weight, I was genuinely shocked. That number was my wake-up call! I knew I had to do something.
Working with Vera has been such an eye-opener! I really thought I was eating healthily! Choosing whole grain bread, buying chicken breast to cook... all the "right" things. But Vera showed me how much hidden sugar and other junk was in those foods I thought were healthy! I couldn't believe it.
I've still got a ways to go, but I already feel SO much better. I'm so much more aware now of what I'm putting in my body. And what I'm feeding my kids! That alone has been worth it!
Anna G.
I used to do aerobics years ago and absolutely loved the energy it gave me. But like so many things, it just fell by the wayside when my career got really demanding. I simply didn't have time to get to the gym anymore.
The past few years I've tried to refocus on my health and get back into it, but it's been so frustrating! I was doing hours of cardio and seeing basically no results! I felt like I was doing everything right, but nothing was changing! Talk about demotivating.
Then Vera quite quickly steered me toward strength training and lifting weights. I'll be honest, I was super hesitant at first! But it's already made such a noticeable difference in my body composition. And here's what surprised me most: I actually LOVE the feeling of lifting weights now! Who knew, right?
Delphine W.
As I've hit my mid-40s, I watched my weight creeping up, but if I'm being completely honest? I just thought it was a natural part of getting older. My mum and my aunt are both bigger, so I figured it was just my genetics finally catching up with me.
But then I saw Vera's incredible results and I got curious... What was her magic?!
I've been working with her for a few weeks now, and what I love most is how personalized her approach is. She's helped me see that I wasn't being very honest with myself about what I was actually eating and drinking. Or how little movement I was really getting in! She's gently nudged me in the right direction, and while it hasn't been overnight, I'm definitely seeing progress, both on the scale and in how I feel!
I'm absolutely not resigned to just getting bigger and bigger because I'm getting older anymore! I want to be in the best shape of my life when I celebrate the big 5-0, and I know working with Vera will get me there!
What I deeply believe about health...
Health is foundational! Without our health, our lifespan, quality of life and our ability to experience life as we want to is severely limited!
There is no one size fits all! We are all individual with unique biochemistries, preferences and lives. You do you!
Simple steps done consistently reap the biggest rewards! Simple is actionable and understandable! Forget the overwhelm and confusion!
Slow progress is real progress! I believe in a true health transformation that lasts a lifetime! Not just a quick fix!
No extremes, no fads, no starving! Sustainable weight loss that is maintained for a lifetime not only looks good, but feels good! And from that, comes real confidence, resilience and true joy!
Learn, learn, and then learn some more! What we know about the human body, metabolism, gut and so much more is changing all the time! Being open to learning something new is a superpower!
It's not just about information, but about real support, accountability and implementation! Results come from action, not scrolling!
Your future self is so grateful for your decision to focus on your health! Her entire quality of life is in your hands!
You are not alone! Community and support make us stronger, not weaker! Get a burst of motivation from your new BFF / coach!
True self love and acceptance first and foremost! Forget the shame, mistakes, embarrassment and fear - it is not serving you!
Just because other diets, programs and methods to improve your health haven't worked, doesn't mean you cannot transform your health successfully! I know! Better strategies equal better results!
You are never too old, too out of shape, or have too much weight to lose to make progress. It will take time and effort, but you will get there! And you will be so proud of yourself when you do!!
YOU ARE NOT BROKEN! YOU ARE NOT ALONE!
If you struggle with your health and weight, remember:
You are not lazy.
You are not unmotivated.
You are not undisciplined.
You are not broken.
You are not doomed to live a life of half-filled dreams sabotaged by a lack of confidence and true health!
What you are is HUMAN, living in modern society with a food landscape designed to keep you struggling.
But you have a choice.
You can keep doing what you've always done... following somebody else's rules that don't work for you, hating yourself toward health, accepting that "this is just how it is."
Or you can choose transformation.
The kind that comes from self-love, not self-punishment.
The kind that creates a body you're grateful for, not at war with.
The kind that supports your ambitions, relationships, and joy.
The kind that helps you feel amazing today and into the years to come.
READY TO START YOUR TRANSFORMATION?
Get The Standards Over Rules MethodTM, weekly coaching, and a join a supportive community of ambitious women who refuse to play small. Learn more and join here!
Get personalized implementation of the framework tailored to your life, body, and goals. Start making real progress now! Book your VIP session now!
Download my The Standards Over Rules MethodTM - the 5 Golden Food Standards that have supported my 100+ pounds in my 40s. Get your free guide here!
FREE DOWNLOAD
Discover my 5 golden rules that helped me lose 100+ pounds... and keep it off!
Getting healthy doesn't have to be overwhelming or complicated. You just need the right strategies that not only make sense but actually work!
I've lost 100+ pounds and kept it off in my 40s naturally - no drugs, no injections, no quick fixes and no extreme diets! Get your free guide revealing the 5 GOLDEN FOOD RULES for successful weight loss that I swear by!
© Copyright 2026 Fab Fit Forty Plus - Privacy Policy - Terms & Conditions
LET'S CONNECT
Suspendisse pulvinar, metus vitae finibus interdum, nunc nibh interdum sem, nec tempus ante ante quis nisi.