How I Can Help | Weight Loss Coaching for Women Over 40 | Fab Fit Forty Plus
How I Can Help

You have already done the hardest part.
You have decided.

Here is how I can support you - at whatever level makes sense for where you are right now. There is no wrong place to start.

Vera Brown, weight loss and health transformation coach for women over 40
100+
Pounds lost naturally in midlife
20+
Years of lived experience
0
Pills. Injections. Calorie counting. Quick fixes.
Standards Over Rules.
My method. Built from lived experience.

If you want personalised, direct strategy built around your specific life, the VIP Strategy Session is your path. If you want to start with the mindset piece first, the Mindset Transformation Collection is exactly right. Not ready to invest anything yet? Start with the free resources and the podcast. There is no wrong place to begin. Read my full story here if you want to know more about me before deciding.

Premium 1-on-1 Coaching

VIP Transformation
Strategy Session

Only 6 sessions available per month

This is not a generic coaching call with a pre-built script. It is a strategic, personalised implementation session where we apply the Standards Over Rules Method to your unique life, your specific challenges, and your actual goals. We cut through the overwhelm and build a clear, actionable roadmap that fits around your real life.

Before we even meet, I will send you a detailed questionnaire so that every minute of our time together is focused on exactly what matters most to you. You will leave with total clarity on your next steps - and no confusion about where to begin.

Founding Rate - Limited Availability Regular price €397 €247 One live 60-minute video session plus a written personalised roadmap delivered within 48 hours. Only 6 sessions available per month.
  • You have tried everything and are done with generic advice that does not fit your life
  • You want a personalised roadmap, not another programme to follow
  • You are ready to build a body and a health foundation that supports your ambitions
  • You need real accountability from someone who has been exactly where you are
  • You are in perimenopause, menopause or post-menopause and your body feels like it is working against you
See Full Details and Book → Full details, what to expect, and the booking form are on the dedicated page.

How it works

1
Before your session

Your personalised questionnaire

I send you a detailed intake questionnaire covering your history, your struggles, your goals and your real life. This ensures our time together is laser-focused on what matters most to you - not a generic agenda.

2
During your 60-minute live session

Deep, personalised implementation

We work through your specific situation using all four pillars of my Standards Over Rules Method: nutrition, movement, mindset and stress management. No scripts. No generic advice. Just honest, practical strategy built around your life.

3
Within 48 hours after your session

Your written roadmap

I deliver a clear, written personalised action plan - your specific next steps, your tailored standards, and everything you need to move forward with confidence. No overwhelm. No confusion. Just clarity.

Digital Collection - Instant Download

The Mindset
Transformation Collection

You can have the best nutrition strategy and the right exercise approach. Without the mindset piece, it still feels like a fight. These 13 guided meditations are the missing piece - specific, targeted support for every moment that has ever derailed your best efforts.

Created specifically for women over 40. By someone who has lived every one of these challenges. Each one is under 10 minutes and addresses a precise moment in your journey: the craving, the bad weigh-in, the social event, the plateau, the old habit pulling you back.

Launch Price - Save €70 Regular price €97 €27 13 audio files. Yours forever. Instant download. 10-day money-back guarantee.
  • 10 core guided meditations - each targeting a specific challenge
  • 3 bonus meditations including the wildly popular "Future You: 20 Years From Now"
  • Nearly 130 minutes of content, all yours forever - no subscription, no app
  • Listen anywhere - phone, laptop, tablet - with no equipment needed
  • 10-day money-back guarantee - no questions asked
Get the Complete Collection - €27 → Instant download. 10-day money-back guarantee. Full details on the dedicated page.

10 Core Meditations Include

Cravings: Meeting the Urge with Love
A Bad Weigh-In: The Reset
No Thank You: Practising Your Power at Social Events
Slow Progress Is Real Progress
Resetting and Outgrowing Your Old Habits
I Am Loving Myself Healthy
You Are One: Your Future Self
Before a Big Event: Preparation and Confidence
The Walking Visualisation
The Four Bodies: Connect to Your Future Healthy Body

3 Bonus Meditations

Your First Weigh-In: The Starting Point · The Future You: 20 Years From Now (the meditation that started it all) · Morning Activation

My transformation

100+ lbs lost naturally in midlife. During perimenopause.

No pills. No injections. No calorie counting. No extreme programmes. No quick fixes. Just a woman who finally stopped following other people's rules and started setting her own standards.

Vera Brown before and after - 100+ pounds lost naturally during perimenopause and post-menopause
Always Free

Not ready to invest yet?
Start here.

These are not afterthoughts. They are genuinely powerful tools - the same philosophy, the same approach, the same no-shame, no-judgement framework. Completely free. Because I want you to experience what this feels like before you commit to anything.

🍬
Free Guide

The Sugar Decoder Guide

Sugar is hiding in places you would never expect - and it is undermining your best efforts. This guide cuts through the confusion and shows you exactly where it is lurking, and what to do about it.

Get the Sugar Decoder →
🎧
Free Meditation

The 8-Minute Motivation Meditation

A sample of the Mindset Transformation Collection. Under 8 minutes, completely free, and a genuine taste of what a mindset shift actually feels like. Many women describe it as the best 8 minutes they have invested in themselves in years.

Get the Free Meditation →
📋
Free Guide

The Golden Food Standards Guide

The five food standards at the heart of my Standards Over Rules Method - the exact framework I used to lose 100+ pounds naturally in my 40s. Practical, honest, and built for real life.

Get the Free Guide →
🎙️

Before you invest in anything - come listen to the podcast. It is free.

Every week I talk about the mindset piece, the real-life strategies, the things that actually work - not just the theory but the honest, practical implementation. The shame, the science, the stuff nobody else says out loud. If you want to know whether my approach resonates with you before committing to anything, this is where to start.

Listen to the Fab Fit Forty Plus podcast →
What women are saying

Real women. Real transformations.

After a wake-up call at the doctor

"Working with Vera has been such an eye-opener. I really thought I was eating healthily. But Vera showed me how much hidden sugar and junk was in those foods I thought were good for me. I've still got a ways to go, but I already feel so much better - and so much more aware of what I'm putting in my body."

Fiona M.
Years of cardio with nothing to show for it

"I was doing hours of cardio and seeing basically no results. Then Vera steered me toward strength training. I was super hesitant at first - but it's already made such a noticeable difference in my body composition. And here is what surprised me most: I actually love the feeling of lifting weights now. Who knew!"

Anna G.
Mid-40s, certain it was just genetics

"I just thought it was a natural part of getting older. But what I love most about Vera's approach is how personalised it is. She helped me see I wasn't being very honest with myself. I am absolutely not resigned to just getting bigger because I'm getting older."

Delphine W.
On the Mindset Transformation Collection

"I have listened to the Cravings visualisation at least 50 times. It has saved me from mindless eating more times than I can count."

Michelle, 49 - after 3 weeks with the collection
On the Future You meditation

"The Future You visualisation makes me cry every single time. In the best way. It reminds me why I am doing this and why my health transformation matters so deeply."

Sarah, 52 - on the Future You meditation
The Foundation

What makes my approach
different.

Every offer on this page is built on the same foundation. Not a diet. Not a programme. A method built from the inside out, rooted in self-respect rather than self-punishment.

The Refusal

Breaking free from the beliefs keeping you stuck.

The first step is not a meal plan. It is identifying and releasing the story you have been telling yourself about why this has not worked - and why it will this time.

The Standards Shift

Moving from external rules to internal standards.

Rules are someone else's. Standards are yours. When you set standards that honour your body and your life, you stop rebelling against them. That is where lasting change begins.

The Five Foundations

Nutrition, movement, stress management, sleep and mindset - all five, working together.

Not one pillar in isolation. All five, balanced and integrated around your real life. Because sustainable health transformation for women over 40 requires the whole picture.

The Integration

Building a life where health supports your ambitions.

The goal is not just a before-and-after - it is so much deeper than that. It is a life where your health and your ambitions reinforce each other - where looking after yourself is not a sacrifice, it is the foundation.

Questions

Everything you want to know.

How is my Standards Over Rules Method different from other weight loss programmes? +

Most programmes give you rules to follow - do this, do not eat that, track everything, hit this number. My method teaches you to set your own internal standards based on what honours your body and supports your actual life. It is empowerment, not compliance. Transformation, not restriction. And because the standards come from you, you do not rebel against them.

Will this work for me in perimenopause, menopause or post-menopause? +

Absolutely. I lost 100+ pounds during perimenopause using this exact approach. The method specifically addresses the unique challenges women over 40 face - hormonal changes, metabolism shifts, body composition changes, decades of previous attempts and the specific shame that builds up over years. This was built for exactly where you are.

Do I need to count calories or track macros? +

No. One of the core principles of this method is that we do not obsess over numbers. We focus on the Golden Food Standards, listening to your body, and building sustainable habits. No calorie counting. No stressful tracking. No calorie allowances. If you want to understand what is actually in your food, the Sugar Decoder Guide is a great free starting point.

How long will it take to see results? +

This is not a 30-day challenge or a quick fix. My Standards Over Rules Method creates sustainable, lasting transformation. Most women notice shifts in energy and mindset within the first two to four weeks, and physical changes within four to eight weeks. Real transformation takes time. But it lasts - and that is the entire point.

What if I have tried everything and nothing has worked? +

That is exactly who this is for. I tried everything too - for over two decades. What I learned is that it was not my fault those programmes did not work. They were built on restriction and shame. This method is built on self-respect and self-knowledge. That is what makes it different. And what finally made it work for me.

What exactly do I get from the VIP Strategy Session? +

Before the session, a detailed personalised questionnaire. During the session, one hour of focused, personalised strategy applying my Standards Over Rules Method to your specific situation - nutrition, movement, mindset, stress management. After the session, a written personalised roadmap delivered within 48 hours. Full details and booking are on the dedicated VIP Strategy Session page.

Is the Mindset Transformation Collection suitable for meditation beginners? +

Completely. No experience is needed. Each meditation is under 10 minutes, requires no equipment, and is designed to be accessible to anyone. Many of the women who have found them most powerful had never tried meditation before. The free 8-minute meditation is a perfect way to experience the style before investing in the full Mindset Transformation Collection.

Can I do this if I have a full-time career and a demanding life? +

Yes. This was created by a busy woman, for busy women. It is designed to fit around your real life - not require you to reorganise everything around a diet. The meditations are under 10 minutes each. The VIP session is one focused hour. The free resources take minutes to access. If time has ever been the reason you have put your health last, this is the approach built specifically for that.

What if I have a question that is not answered here? +

No problem at all. I want to make sure we are a great fit and that I am the right coach for you. Email your question directly to [email protected] and I will respond personally. I read every single message.

The goal is not a dress size. It is not a number on a scale. It is the version of your life where your health is no longer the thing holding you back. That version is closer than you think.

Your Next Step

You do not need to wait
for the perfect moment.
That moment can be today!

You have been waiting for the right time, the right plan, the right version of yourself. But the version of you who is ready? She is already here. She is the one who kept reading this far.

Coming Very Soon - Free Waitlist

The Cravings Tool is almost here.
Be the first to know.

A dedicated tool to help you understand and work with cravings in the moment. Not by white-knuckling through them - by actually understanding what they are and what they need.

Join the Free Waitlist →
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